Record Citations
APA Citation
Kotler, P., & Keller, K. L. (2009). Marketing management (13. ed.). Pearson/Prentice Hall.
Chicago Style Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 13. ed. Upper Saddle River (N.J.): Pearson/Prentice Hall, 2009.
MLA Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 13. ed. Pearson/Prentice Hall, 2009.
Harvard Style Citation
Kotler, P. & Keller, K. L. 2009. Marketing management. 13. ed. Upper Saddle River (N.J.): Pearson/Prentice Hall.
Remember to check citations for accuracy before including them in your work.