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Record Citations

APA Citation

Hollis, N. (2008). The global brand: How to create and develop lasting brand value in the world market. Palgrave Macmillan.

Chicago Style Citation

Hollis, Nigel. The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. New York, NY: Palgrave Macmillan, 2008.

MLA Citation

Hollis, Nigel. The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. Palgrave Macmillan, 2008.

Harvard Style Citation

Hollis, N. 2008. The global brand: How to create and develop lasting brand value in the world market. New York, NY: Palgrave Macmillan.

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