Record Citations
APA Citation
Kotler, P., & Keller, K. L. (2012). Marketing management (14. global ed.). Pearson.
Chicago Style Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14. global ed. Harlow: Pearson, 2012.
MLA Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14. global ed. Pearson, 2012.
Harvard Style Citation
Kotler, P. & Keller, K. L. 2012. Marketing management. 14. global ed. Harlow: Pearson.
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