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Record Citations

APA Citation

Kotler, P., & Keller, K. L. (2012). Marketing management (14. global ed.). Pearson.

Chicago Style Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14. global ed. Harlow: Pearson, 2012.

MLA Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14. global ed. Pearson, 2012.

Harvard Style Citation

Kotler, P. & Keller, K. L. 2012. Marketing management. 14. global ed. Harlow: Pearson.

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