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Record Citations

APA Citation

Keller, K. L., & Swaminathan, V. (2020). Strategic brand management: Building, measuring, and managing brand equity (Fifth edition. Global edition.). Pearson.

Chicago Style Citation

Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition. Global edition. Harlow, England: Pearson, 2020.

MLA Citation

Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition. Global edition. Pearson, 2020.

Harvard Style Citation

Keller, K. L. & Swaminathan, V. 2020. Strategic brand management: Building, measuring, and managing brand equity. Fifth edition. Global edition. Harlow, England: Pearson.

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