Record Citations
APA Citation
Grönroos, C. (1998). Service marketing theory: Back to basics. Svenska handelshögskolan.
Chicago Style Citation
Grönroos, Christian. Service Marketing Theory: Back to Basics. Helsingfors: Svenska handelshögskolan, 1998.
MLA Citation
Grönroos, Christian. Service Marketing Theory: Back to Basics. Svenska handelshögskolan, 1998.
Harvard Style Citation
Grönroos, C. 1998. Service marketing theory: Back to basics. Helsingfors: Svenska handelshögskolan.
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