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APA Citation

Grönroos, C. (1998). Service marketing theory: Back to basics. Svenska handelshögskolan.

Chicago Style Citation

Grönroos, Christian. Service Marketing Theory: Back to Basics. Helsingfors: Svenska handelshögskolan, 1998.

MLA Citation

Grönroos, Christian. Service Marketing Theory: Back to Basics. Svenska handelshögskolan, 1998.

Harvard Style Citation

Grönroos, C. 1998. Service marketing theory: Back to basics. Helsingfors: Svenska handelshögskolan.

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