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Cookie SettingsKeller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity (2nd ed.). Prentice Hall.
Chicago Style CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2003.
MLA CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Prentice Hall, 2003.
Harvard Style CitationKeller, K. L. 2003. Strategic brand management: Building, measuring, and managing brand equity. 2nd ed. Upper Saddle River, N.J.: Prentice Hall.
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