Grönroos, C. (2006). On defining marketing: An analysis of the updated AMA definition and an alternative. Swedish School of Economics and Business Administration.
Chicago Style CitationGrönroos, Christian. On Defining Marketing: An Analysis of the Updated AMA Definition and an Alternative. Helsingfors: Swedish School of Economics and Business Administration, 2006.
MLA CitationGrönroos, Christian. On Defining Marketing: An Analysis of the Updated AMA Definition and an Alternative. Swedish School of Economics and Business Administration, 2006.
Harvard Style CitationGrönroos, C. 2006. On defining marketing: An analysis of the updated AMA definition and an alternative. Helsingfors: Swedish School of Economics and Business Administration.
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