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Cookie SettingsProduct Development & Management Association, Ebsco, & Kahn, K. B. (2013). The PDMA handbook of new product development (3rd ed.). Wiley.
Chicago Style CitationProduct Development & Management Association, Ebsco, and Kenneth B. Kahn. The PDMA Handbook of New Product Development. 3rd ed. Hoboken, N.J: Wiley, 2013.
MLA CitationProduct Development & Management Association, et al. The PDMA Handbook of New Product Development. 3rd ed. Wiley, 2013.
Harvard Style CitationProduct Development & Management Association, Ebsco & Kahn, K. B. 2013. The PDMA handbook of new product development. 3rd ed. Hoboken, N.J: Wiley.
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