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APA Citation

Glynn, M. S., & Woodside, A. G. (2009). Business-to-business brand management: Theory, research and executive case study exercises. JAI Press.

Chicago Style Citation

Glynn, Mark S., and Arch G. Woodside. Business-to-business Brand Management: Theory, Research and Executive Case Study Exercises. Bingley: JAI Press, 2009.

MLA Citation

Glynn, Mark S., and Arch G. Woodside. Business-to-business Brand Management: Theory, Research and Executive Case Study Exercises. JAI Press, 2009.

Harvard Style Citation

Glynn, M. S. & Woodside, A. G. 2009. Business-to-business brand management: Theory, research and executive case study exercises. Bingley: JAI Press.

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