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Cookie SettingsGlynn, M. S., & Woodside, A. G. (2009). Business-to-business brand management: Theory, research and executive case study exercises. JAI Press.
Chicago Style CitationGlynn, Mark S., and Arch G. Woodside. Business-to-business Brand Management: Theory, Research and Executive Case Study Exercises. Bingley: JAI Press, 2009.
MLA CitationGlynn, Mark S., and Arch G. Woodside. Business-to-business Brand Management: Theory, Research and Executive Case Study Exercises. JAI Press, 2009.
Harvard Style CitationGlynn, M. S. & Woodside, A. G. 2009. Business-to-business brand management: Theory, research and executive case study exercises. Bingley: JAI Press.
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