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APA Citation

MCB University Press. (1995). Journal of marketing practice: Applied marketing science. MCB University Press.

Chicago Style Citation

MCB University Press. Journal of Marketing Practice: Applied Marketing Science. Bradford, West Yorkshire, England: MCB University Press, 1995.

MLA Citation

MCB University Press. Journal of Marketing Practice: Applied Marketing Science. MCB University Press, 1995.

Harvard Style Citation

MCB University Press. 1995. Journal of marketing practice: Applied marketing science. Bradford, West Yorkshire, England: MCB University Press.

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