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MyData case : Glaukoomaa sairastavan asiakkaan palvelupolku erikoissairaanhoidosta perusterveydenhuoltoon : Uuden palvelupolun kehittäminen palvelumuotoilulla.

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MyData case : Glaukoomaa sairastavan asiakkaan palvelupolku erikoissairaanhoidosta perusterveydenhuoltoon : Uuden palvelupolun kehittäminen palvelumuotoilulla.

The base for a new service chain of customers with glaucoma is the strategic Digital Health Revolution research project coordinated by the Centre for Health and Technology (CHT) -innovation centre. The objective of the project is to contribute to the change in the control of data in favor of the individual and explore successful personal data movement across systems and services.

The Northern Ostrobothnia Hospital District (PPSHP) is transferring the follow-up examinations of customers with glaucoma in therapeutic equilibrium to primary health care as far as it comes to measuring the intraocular pressure. For the development of the service chain of such customers the MyData clinic method is highly usable as the results of glaucoma treatment are held by various different organisations. The data does not transfer with the customer, unless they carry the documents with them.

The purpose of this theses is to develop a customer orientated service chain from secondary health care to primary health care for a customer with glaucoma in good therapeutic equilibrium. The aim is to improve the service chain so that the follow up examinations are carried out according to the treatment plan in the organisation chosen by the customer, for example their local health centre or opticians. Service design methods were used to approach this development work and MyData clinic method was used to carry it out. In the MyData clinic method the focal point is customer needs. The different agents involved in the clinic aim to solve design challenges by brain storming.

The research data was collected from customers with glaucoma by using themed interviews. Our understanding of the theme was then deepened by analyzing and visualizing the current service chain. In addition we created customer profiles based on the different models and motives of action that surfaced from the themed interviews to guide the design. As a result of this development we formed two new service chains for customers with glaucoma. The first one can be done using the current infrastructure. The other one is a vision of a service chain utilizing MyData. Doing this helped us to understand the views and aims of different agents involved in glaucoma care. The MyData clinic results can be utilized by different agents in developing new business models whilst taking in consideration human approaches and the usability of data.

Keywords: glaucoma, MyData, service design, service chain

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