This thesis uses a game made by the author, as an example for publishing a mobile game to the Google Play store. The thesis deals with the process of developing a mobile game, publishing a game in the Google Play store, and analyzing user data from the Google Play developer console. The aim of the thesis is to give an example of releasing an Android game in the Google Play store. Developers who are thinking about making or publishing a mobile game can get support from the thesis for the release or for the design of mobile games.

The user data found in the Google Play developer console is analyzed while keeping marketing and game design in mind. The analysis answers questions about install and uninstall counts. To support the analysis, graphs found from the developer console control panel are presented to describe the variables. Additionally, a graph made in Excel is included that shows data about the achievements that users have completed.