Record Citations
APA Citation
Clow, K. E., & Baack, D. (2002). Integrated advertising, promotion, and marketing communications. Prentice Hall.
Chicago Style Citation
Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Upper Saddle River, NJ: Prentice Hall, 2002.
MLA Citation
Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Prentice Hall, 2002.
Harvard Style Citation
Clow, K. E. & Baack, D. 2002. Integrated advertising, promotion, and marketing communications. Upper Saddle River, NJ: Prentice Hall.
Remember to check citations for accuracy before including them in your work.