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Record Citations

APA Citation

Clow, K. E., & Baack, D. (2002). Integrated advertising, promotion, and marketing communications. Prentice Hall.

Chicago Style Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Upper Saddle River, NJ: Prentice Hall, 2002.

MLA Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Prentice Hall, 2002.

Harvard Style Citation

Clow, K. E. & Baack, D. 2002. Integrated advertising, promotion, and marketing communications. Upper Saddle River, NJ: Prentice Hall.

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