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Record Citations

APA Citation

Zikmund, W. G. (2002). Exploring marketing research (8th ed.). Thomson/South-Western.

Chicago Style Citation

Zikmund, William G. Exploring Marketing Research. 8th ed. Cincinnati, Ohio: Thomson/South-Western, 2002.

MLA Citation

Zikmund, William G. Exploring Marketing Research. 8th ed. Thomson/South-Western, 2002.

Harvard Style Citation

Zikmund, W. G. 2002. Exploring marketing research. 8th ed. Cincinnati, Ohio: Thomson/South-Western.

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