Record Citations
APA Citation
Zikmund, W. G. (2002). Exploring marketing research (8th ed.). Thomson/South-Western.
Chicago Style Citation
Zikmund, William G. Exploring Marketing Research. 8th ed. Cincinnati, Ohio: Thomson/South-Western, 2002.
MLA Citation
Zikmund, William G. Exploring Marketing Research. 8th ed. Thomson/South-Western, 2002.
Harvard Style Citation
Zikmund, W. G. 2002. Exploring marketing research. 8th ed. Cincinnati, Ohio: Thomson/South-Western.
Remember to check citations for accuracy before including them in your work.