Record Citations
APA Citation
Kotler, P., & Armstrong, G. (2004). Principles of marketing (10th ed.). Pearson/Prentice-Hall.
Chicago Style Citation
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 10th ed. Upper Saddle River, NJ: Pearson/Prentice-Hall, 2004.
MLA Citation
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 10th ed. Pearson/Prentice-Hall, 2004.
Harvard Style Citation
Kotler, P. & Armstrong, G. 2004. Principles of marketing. 10th ed. Upper Saddle River, NJ: Pearson/Prentice-Hall.
Remember to check citations for accuracy before including them in your work.