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Record Citations

APA Citation

Kotler, P., & Armstrong, G. (2004). Principles of marketing (10th ed.). Pearson/Prentice-Hall.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 10th ed. Upper Saddle River, NJ: Pearson/Prentice-Hall, 2004.

MLA Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 10th ed. Pearson/Prentice-Hall, 2004.

Harvard Style Citation

Kotler, P. & Armstrong, G. 2004. Principles of marketing. 10th ed. Upper Saddle River, NJ: Pearson/Prentice-Hall.

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