| Physical Description |
1 online resource (225 p.) |
|---|---|
| Language |
English |
| Item Description |
Description based upon print version of record. |
| Publisher |
New York :
American Management Association,
c2009.
|
| Classification | |
| Dewey Classification |
658 |
| Subjects | |
| Additional Information | Philip Kotler and John A. Caslione |
| Additional form |
0-8144-1521-0 |
| Bibliography |
Includes bibliographical references and index. |
| ISBN |
1-282-09130-1 9786612091308 0-8144-1524-5 |
| Language Notes |
English |
| Get full text | |
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