Abstract

The global shifting of production insists the fashion brands and retailers to focus more on the operational efficiency to take the cost advantage and simultaneously fulfill the demand quickly. But the contemporary market urges to do it also in sustainable way. The purpose of this paper is to investigate what are the considerations for sustainable operation. A literature review is made to learn the researchers’ considerations for sustainable supply chain management (SSCM). A hierarchy is constructed to classify the aspects of sustainability in different levels for social, environmental and economic compliance with the addition of product compliance as a similarly important consideration for sustainability in the fashion supply chain (FSC). A frame work presented for sustainable supply chain operation (SSCO) by highlighting the key practices in the FSC. The presented supply chain (SC) model considered the operational level topics from the hierarchy. This study is an endeavour to substantiate the significance of the integration of product sustainability at the operational level through inter-relationship in the R&D phase by multiparty in the SC who are working with the same goal. This framework provides the insights for the stakeholders in the FSC about the key relationships among the parties at operational level.