Abstract

The Information and Communications Technology (ICT) sector is facing continuous changes in its New Product Development (NPD) as products become increasingly complicated and customer segments more fragmented. Price erosion is also an escalating challenge for the management in the ICT sector. The automotive sector was chosen as a benchmark as it has been a large-volume and competitive business sector for decades, and has streamlined its processes to meet severe price targets. This study utilises Toyota|s product development model as a learning platform and presents improvement ideas for three different types of ICT companies: large, small and suppliers.