Abstract

For decades, the construction industry has been searching for avenues to improve productivity. One potential direction for improvement is industrialisation, which involves repetitive and modular products and standardised processes to achieve economies of scale. This article describes an industrial operation model (IOM) based on the literature and uses empirical studies to find the emerging elements of the IOM in the construction industry. We employed qualitative and inductive approaches to build the general IOM framework. We determined the main challenges for the IOM through semi-structured interviews with 11 companies. The current state of the analysed IOM elements was perceived as inconstant and generally weak. In any case, we were able to describe several challenges in the main areas of the IOM. In this study, six preconditions for the IOM were defined as critical: defined target markets and products, effective product portfolio management, product and process data availability, efficient operative business processes, systematic continuous improvement, and governance and owners of the main IOM elements. The IOM framework and the proposed preconditions can be used as bases for future productivity development in the construction industry.