It’s always challenging for companies to reach new markets especially with new and innovative products even then when those products are great and studied to be efficient. This thesis aims towards finding correct method for doing that from Finpeda’s point-of-view and selected target area is Vietnam.

Vietnam has all the right characteristics for great opportunity to export Finnish educational system, they have huge number of students, teachers and schools and the whole education system is in that point where modernization is needed. Those needs and number were discovered thru proper research and from one interview which was conducted with professional contact from Vietnam. The aim was to get more professional comments and thoughts from Vietnam but one problem occurred at the time when those professionals were contacted. This thesis will combine those facts and numbers together and reveal possible ways for Finpeda to reach those areas.

Finpeda’s CEO Pasi Mattila gave the original idea for the right exporting method and the result which this thesis gave doesn’t differ from that opinion and confirms that to be the right one. This result could be confirmed via research and interview. From those we got clear picture from the state that Vietnamese education currently is and what kind of future development targets they have. Based on these findings and needs, I managed to make my succession towards using licensing as an exporting method. Second thing that this thesis will point out is proper relationships towards Vietnam. When doing business in Vietnam business relationships are important so that trustworthy connections can be established and business channels opened.