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User feedback and development of an online magazine platform : Case digilehdet.fi

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User feedback and development of an online magazine platform : Case digilehdet.fi

Reason behind choosing the subject for this thesis is being able to provide theoretical understanding in conjunction with coding abilities. This thesis is meant to be a demonstration of skill. Client was chosen from work as the author was working for the company and had advanced access to the client.

Objective of this thesis is to find out what a user thinks about the application digilehdet.fi which is a platform where one can read digital editions of their magazines. This is done in two ways. First is to gather information from online feedback and the second is to interview willing participants with questions based on the feedback data. End goal is to know what is good about the service, what is bad about the service and what should be added.

Using material from an electronic book databases the theoretical base is written and made to fit for the thesis subject. Consulting the client organization is a key part in the theoretical knowledge gathering. The methods that are used during the thesis are divided in to two research categories, namely quantitative and qualitative. Quantitative methods are used in analyzing online feedback and basing interview questions from them. Qualitative methods are then used during the interviews and in the analysis after them. The material for the thesis is split in to multiple volumes of software development material that ranges from mobile development to web development.

Main results for this thesis are twofold. First is the information that was relayed to the client to be better equipped to continue the development of the platform. This gave the client organization the tools and information to develop the platform with the user in mind. Largest ideas that were relayed were the addition of offline features, stability optimization suggestions, making registration features streamlined, social media integration and a plain text view. The second part of the results was that the author now has a way to demonstrate the skill set required to conduct a research of this nature, and understand the user point of view in software- and web development.

Conclusion to this thesis is that the results were a mildly successful. There were many things that the client organization already knew about the product and most of that information was then repeated in the research multiple times. However, this gave a second opinion to the client and thus helped them know that they were on the right path. What could be done better in a following thesis is focusing more on the interviews and individuals and try to get a wider range of participants for the interviews and not focusing on the quantitative data. All in all, a successful project that helped both sides and gave understanding and learning to multiple parties.

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