This is a diary-based thesis and it describes the digital marketing tasks and upcoming development points. The thesis is commissioned by a digital marketing and e-commerce service company based in Oulu, where the author works under the title of E-commerce Specialist. The thesis describes work analysis, company’s stakeholders and interactions in the work environment as well as professional concepts related to the field.

Events of workdays are written in diary form for ten weeks period. A weekly report is compiled of each week, reviewing the main topic of the week and related developments as well as sourcebased study of the topic. Reflection on the thesis explores the author’s professional development over the course of the diary writings.