The project aims at discovering the potentiality of selling Finnish educational products and services to Vietnamese market. The research will support PINO Networks and its members in having a larger business view of education sector in Vietnam, as well as business culture and practices in education. Furthermore, the thesis will provide a better understanding of the direction and policies of Vietnamese government in the sector.

The implementation of the research is carried out in both methodologies of using primary and secondary data. Primary data is attained from quantitative research by sending e-form questionnaires by email and social messengers to customer groups in Vietnam. Meanwhile, the secondary data is extracted from scholar sources and reliable sources that studied the market previously, as well as up-to-date journals and articles in Vietnamese and English.

The research has delivered part of the answers to the objectives given by the project. The information should give PINO Networks a clearer picture of the current position they are standing at and the direction the Vietnamese government has drew to their education sector. The author provides further recommendations for the next stages and potential business partners in Vietnam.