In this bachelor’s thesis the impressions created by the four optical companies and opti-cal services were studied. The goal of the study was to describe what kind of impressions optical companies and optical services created in people. The theoretical framework includes literature on optical companies as a part of private health care system in Finland. The theoretical framework also includes literature on competitive weapons of marketing, such as brand, price, product, promotion and customer service. The thesis was done as a quantitative study using questionnaires. The questionnaires were delivered to Kuopio and Oulu. The persons were selected randomly. 54 persons answered the questionnaires. The results indicated that there was a variety of impressions of four optical companies. According to the answers nearly half of the informants didn`t regard optical services as health care services. The results are useful for everyone working in optical companies. One subject for further research could be to find out if opticians regard themselves as health care professionals.