The main aim of this thesis is to find out how digitally distributed genre short film is marketed internationally. The sub aim is to find out what kind of films interest film agents and where do they look for them. The idea behind the thesis is the marketing and public relations work I did for years for a short film called Dr Professor's Thesis of Evil. In the production part of the thesis I did a follow-up marketing plan for the film. The subject is also current since the digitization continually changes and improves the ways to market, distribute and fund films.

The material of the thesis is mainly based on my production part of the thesis and on my experiences on marketing Dr Professor's Thesis of Evil. To complement the material I analyzed marketing actions of two other genre films, R'ha and Iron Sky.

The knowledge part of the thesis is based on existent literature, internet sources and lectures by a social media consultant. The research method was to analyze the marketing actions of the chosen films and to interview film professionals.

The study results suggest that the international marketing of a digitally distributed genre film consists of many components, parts, actions, innovations, and sometimes luck. Marketing should be started as early as possible, and the filmmaker should participate in marketing the movie and work hard to market the film. The research proposes one development in the marketing of the films: film marketing would benefit learning from the examples of game marketing.

This thesis will benefit others planning to market their digitally distributed genre short film, but the results are also applicable for the marketing of other kinds of films or any independent production.