Software-as-a-Service (SaaS) is the leading business model in cloud-computing market. Not only in Oulu but also in Finland, SaaS businesses have been the key driver for the economy. However, to achieve success in building a SaaS start up, it requires a smart business strategy and an efficient product development process in order to not only compete with the competitor but also to achieve user satisfaction.

motiMind is a young SaaS startup from Oulu, runs by a group of enthusiastic entrepreneurs and friends who have a long working history together from Nokia. Currently, motiMind is offering an innovative and complete way to monitor well-being and satisfaction of employee in organization. Their product packages streamline from collecting employee’s responses by mobile application to analysing the information through the system and show the result in the administration site. With the transparency and ease to use of the product, motiMind is on its way to grow further.

In this thesis, studies will be conducted to understand how SaaS startups become successful, what the appropriate approach in product development is and how to apply it in motiMind’s case.